SPIF x LOCUS by Alex Nguyen



A Look Into the Mind of a Fighter



Locus, a top Smash Bros. player, has always been a player who brings the heat and packs a punch. Predominantly known for his Ryu, Locus continually strives to push himself and become more knowledgeable about his craft. In the time that we've known him, it's been pretty crazy to see how he has grown both as a player and a person, and his genuine love for the game is apparent. Always armed with a smile and a good attitude, it was an absolute honor to be able to sit down with him for an interview and collaborate with him on an exclusive design for SPIF. Check it all out below!  


 Photo by  Ferofotos

Photo by Ferofotos

Hey Locus, how's it been going? Thanks for doing this interview with us.

It’s going great! Life’s been treating me very well. Thanks so much for having me!


That's good to hear man, we haven't talked in a while. What've you been up to?

I’ve been doing a good amount of traveling, being in Chicago and Indiana in March, and then Oakland for the start of April, and currently I’m spending time in New York, competing at weeklies and regionals here in the tristate area.


Living the life! You've been spending so much time in the U.S. (shoutouts to smash community housing), how do you balance your time between Canada and the U.S.? There are certain restrictions on the amount of time you can spend abroad if you're not a citizen right?

Honestly, the restrictions aren’t that stringent. From what I understand, I can stay in the states for a maximum of 6 months at a time, and I have to not be trying to make this my permanent residence basically. I spent the month of March in British Columbia when I wasn’t traveling to events, and I’m still paying rent in Vancouver, so that’s still where I’m technically living still!


Do you feel like moving to the U.S. or obtaining dual citizenship is anything you'd ever pursue?

Yeah, definitely in the future. It’s something that’s just a little bit out of reach currently but it’s definitely something I’m looking towards eventually


Nice! Speaking of goals, we're kind of in a weird transitional period for smash, don't you think? A lot of players are kind of waiting to see what's up with Smash Switch before deciding what they're going to do. What are the goals you're currently focusing on in your career both in and out of the game?

I’m trying to get as good as I can with the game as it is. There’s a lot we don’t know about the new game and I hate the idea of taking my foot off the gas when there’s so much up in the air. My goals right now are just to iron out some of the little matchup issues I have and try and focus on concepts that will work in smash games in general, like reaction time and edge coverage.


That's awesome man. I remember first seeing you (and I think this goes for a lot of people) at ZeRo Saga in December of 2016, and it's crazy to see your journey since then. What do you think has changed between then and now, and how do you feel about the game and your own personal growth in general?

I think I’ve come such a long way since then. I played really well at zero saga and I’m so glad I was able to hold my own against such talented players, but I honestly wasn’t even that strong of a player at that point. However, now, through practicing with such amazing players and having the privilege of traveling so much, I am extremely proud of my play. I also feel like my confidence has gotten a lot higher since then, and I’m just a much happier person as well.


 Locus upsets Mr. R at 2GGT: ZeRo Saga, 2016 (photo by  2GG Lakitu )

Locus upsets Mr. R at 2GGT: ZeRo Saga, 2016 (photo by 2GG Lakitu)


Yeah definitely. I think you hella stepped up your game since then. Right now you're playing Ryu and Bayo, are you using any other characters for certain matchups or mostly focusing on those two?

Nah, I’m just using them two. I play other characters in friendlies and stuff but nothing but them two in tourney


What inspired you to play these characters specifically? Because obviously you were playing the game before these DLC characters came out. Can you talk a little about how these characters fit with your gameplay and any inspirations from other players you've watched that have influenced your style?

I’ve always been the type of guy that likes explosive characters, that may have a little bit of trouble getting in. I played falcon and ness originally, and as the game progressed moved to those two dlc characters as they’re both better at blowing up people’s stocks with minimal interactions won, provided my reaction time and execution are on point

As far as players that have inspired me, I kinda picked up ryu before really being interested in the highest level play so I didn’t really have any huge influences on him to begin with, but I like thinking I took influences from almost all of the top ryus like Trela, 9B, Darkshad, Takera, and Chanshu. My bayo was shaped from watching a lot of different top players, but I’d say I’ve taken the most from Lima and Mistake as they’ve both helped me a lot with her.


 Locus at 2GGC: Civil War (photo by 2GG Lakitu)

Locus at 2GGC: Civil War (photo by 2GG Lakitu)


It's really great that you've been able to use both these characters at such a high level. Your team and sponsors made a good choice. Can we talk a little about them?

Thank you so much, and of course! Circa has been absolutely amazing to me, helping me get to basically anything I wanted to go to this past half a year. It’s really unfortunate that they’re closing shop after Evo.


That's super unfortunate, it's great that they're riding it out to the end and have been continuing to help you attend events. Is that what you're mainly looking for in a sponsor? The ability to travel?

Yeah, I’m honestly not asking for too much at this point. I absolutely love being able to travel and play this game the way I have been, and I just want something that will be able to allow me to do that. I’ve always been frugal with how I travel, and that lets me ask less of orgs too! I just want to be able to keep playing the game.


Alright let's get into this collab. This design is specifically tailored around you as both a player and a person. Obviously the shoryu and the "SPIF" on the back are inspired by Ryu/SF which is the character you're known for but there is also detailing around the fist that has significant meaning as well. Can you explain that to our readers?

I received a necklace as a gift from my mom when I was pretty young, and it’s something that’s become something of a good luck charm for me, and it’s stuck with me for a long time. The charm on the necklace is apparently a symbol of power, and it’s meaning is “to rule the world”, which kind of keeps me aimed towards the top. The area around the fist is inspired by that charm!



Yeah I'm really glad we were able to work that in. And for the people who don't know, what's the origin/meaning of your gamertag?

It’s a reference to locus of control which is a concept in psychology. If you have an external locus of control, you believe that outside forces control your life, life is predetermined, destiny, etc. And internal is the opposite, where everything that happens is a result of your own actions. My tag is a reminder to me to have an internal locus of control and know that I can do anything if I put my mind to it.


Honestly one of the coolest gamertag origins I know. Well thank you for taking the time to do this interview with us, and keep killing it. Is there any social media or other places you'd like for people to follow?

If you’re looking to keep up with me, my twitch and twitter are probably the best places to find me, and they’re both LocusSK. Thanks so much for the opportunity and for the interview!


Be sure to check out our limited edition SPIF x Locus collab in our shop, running from 5/21 - 6/4. Shirt orders will ONLY be available during this two week period, after which all shirts will be made and shipped out. Half of ALL profits from these shirts go directly to Locus himself, helping with travel and competition expenses. 

SPIF Spotlight 01: Tori by Alex Nguyen

For over a year now, SPIF has been wanting to implement a more solid system of collaboration with members of the gaming culture and the community. We've always seen ourselves as more of a "lifestyle brand" as opposed to just a Smash Bros. brand. Our ultimate goal lies beyond just creating products. We want to generate content based around our lifestyle that is meaningful, and we want to work with people in the community who are like-minded. We're going to use our growing platform to spotlight some of these people and show you all the cool stuff they're getting into. 





- TORI -

We've known Tori for quite some time now, and she is definitely one of the friendliest and most easygoing gals we've had the pleasure of hanging out with. She's always got her hands in a bunch of different projects, and right now is no exception. Stay tuned after the interview for details on a giveaway we're doing together!


Beyond just being a game enthusiast, Tori works her magic in modeling, music, and cosplay. Thanks for doing this interview with us, Tori.

Absolutely, thank you for having me! I’m honored to be a part of the squad!

I just want to make sure I get to do something that’s fueled by passion - if you love what your job represents, it’s so much more fulfilling to get up and go to work every day, y’know?

So Tori, you have a couple different names/tags/handles online. Are you using separate names for different things? Tell us a little bit about that.

Well, being half Latina, I have a name that’s about a million surnames long. I’ve shortened it all to Tori for the sake of time, and that’s what I go by most days. When I’m cosplaying I’m part of Carpe Diem Cosplay- my own little cosplay company. And on Twitter, as you can see, I go by wavebird. I’ve never had a gamer tag before wavebird, even though I always wanted one. Nothing had ever stuck out to me as being “the one.” But one day, as I was hanging out with some of my closest gamer friends, we began discussing the Nintendo GameCube and they became aware of the fact that I prefer the wireless GameCube controller (known as the WaveBird) over the wired controllers. They ALL proceeded to make fun of me, and soon enough they started referring to me as “wavebird.” I secretly loved it, and the nickname stuck. That was when I knew I had found my tag!


Honestly, the WaveBird is legendary, so you should be proud of that name! Let's talk about that a little bit. In this realm of 'wavebird' can you tell us a little about what you plan to use it for? (entering tournaments, online gamertags, etc)

I gotta say, even I’m not entirely sure what kind of trouble wavebird is gonna get into! I’ve never entered a tournament before, although I did just participate in my first casual crew battle at G5 earlier this year. I had a total blast, but I definitely need a lot more practice, LOL. I’m thinking, however, that I may start streaming soon, and I think wavebird would be a great name for playing online— much shorter and easier to pronounce than “diemtocarpe,” my original twitch username!


Definitely makes sense. Honestly I think with Smash Switch recently getting announced, if you get into streaming, it'd be pretty perfect. And as far as diemtocarpe, the name you associate with your cosplay, how is that going? Cosplay has been a passion of yours for a while now, hasn't it?

It definitely has, even if I didn’t know it until recently. I’ve been acting professionally since I was 3 and have always loved dressing up and pretending to be fun characters. My mom used to make my Halloween costumes from scratch every year, so I spent a lot of time watching her sew and build. Once I realized that was a hobby outside of the theatre, I was totally enamored. My first official cosplay was Black Widow, which I wore to the premiere of the Avengers movie back in 2012. My closest friends asked me if I would help them get costumes together for all of us and I was super hype about it, so of course I said yes. Once I saw the reaction of everyone at the theatre I knew it was something I had to pursue!

  Tori and friends at the premiere of The Avengers (2012)

Tori and friends at the premiere of The Avengers (2012)

That's amazing. I saw that movie at least 5 times in theatres and would've LOST IT if I saw a group cosplay this good. That's dope as hell. So now that you've been cosplaying for around 8 years now, there must be a lot of things you've learned along the way. Do you predominantly make your own cosplays? Purchase parts of outfits and/or full suits? How do you decide which ideas to pursue?

I try to make as many of my cosplays as I can. If I can’t make them, I try to find someone within my group of friends who can, and ask them to help teach me so I can learn for the future. Some cosplays I’ll order bits and pieces (or thrift shop for hours on end) and alter things to fit the character. Every once in a while if I’m in a major hurry, I’ll order a full costume. As far as choosing what characters to do, I tend to pick characters I relate to, but I have to be drawn to their look as well. A lot of times I’ll see a character I’ve seen a hundred times before and all of a sudden I’ll randomly get an idea of how I could execute a part of their costume in real life. Then there’s no turning back! Gotta get started while it’s fresh in my head!


What's your favorite cosplay you've ever done?

It’s always SO hard to answer that question! I have so many favorite ones but all for different reasons, you know? For instance, Silk is my favorite to wear, but my Varia Suit Samus is my favorite to look at. I think overall though, my Snow White is probably the best. My mom and I made it together totally from scratch and it’s GORGEOUS, and every time I wear it I get little kids coming up and talking to me like I’m a real princess! Nothing beats that!


"Every time I wear [the Snow White costume] I get little kids coming up and talking to me like I'm a real princess! Nothing beats that!"


That's a super good one. I don't really think it gets better than that. It's one of those timeless kind of looks, you know? How do choose what events you're going to, and are there any coming up soon that you have any big plans for?

I mostly choose events based on word of mouth. If a lot of my friends have gone to an event in the past and really enjoyed themselves, then I’m highly likely to attend myself— cons can be so expensive nowadays, sometimes it isn’t worth it to spend all that money on an event if you’re not sure it’s gonna be a good time. My biggest events coming up are Raleigh Supercon, ComboBreaker, Dreamhack, and Super Smash Con. As far as tournaments, I’m gonna be attending both CEO and EVO for the first time this year, and I am beyond psyched about it!! I have a couple new cosplays in the works for these but I’m keeping them under wraps for a little longer, until I make a bit more progress


Honestly can't wait. So what else are you getting into? What do you like to do when you're not traveling?

I spend most of my free time gaming. (Big surprise, right?) I don’t play a whole lot of online games simply because I never know with my schedule when I’ll be around to play with friends, so I tend to play retro stuff because it’s always there ready for me! I have a pretty decent collection of retro consoles that are always set up on our TV downstairs. Outside of that, I like to perform. As I mentioned earlier, I’m into theatre, so I do a lot on stage, and I also sing in a little band called The Sunspots with my sister.



Retro, huh? How old are we talking here? Any standouts in your collection you particularly enjoy over the others?

We have all kinds of retro systems at the house- Sega Genesis, N64, GameBoy SP, GameCube.. but my SNES is my pride and joy. The Donkey Kong Country trilogy is my all time fave, I’ve played it over and over again! My sister and I are in the middle of trying to beat them all in co-op mode right now, but it’s taking a good while because she’s off at college for the moment. We’re about 75% done with the second one so hopefully we can knock the rest out soon!


Solid choice. You’ve mentioned your sister a few times, you’ve done some collaborative cosplays with her in addition to music and other things, right?

Yes, I sure have! Deanna and I are incredibly close. We grew up together as the two youngest pipsqueaks in a family of 6 kids. Our older brothers taught us the ways of video games and our older sister helped us find our voices. She does theatre as well so anytime I need a partner for a cosplay (like Ice Climbers!), I know she’s down to join me. I believe you guys met her at Super Smash Con last summer, actually! She rocks a SPIF shirt you guys gave her that weekend pretty often!

  Tori and Deanna as Nana and Popo, Super Smash Con 2017

Tori and Deanna as Nana and Popo, Super Smash Con 2017

That’s an awesome relationship. It seems like you currently have so many interests and passions, and it’s really great that you’re pursuing all of them in some capacity. Can you tell us what your future aspirations are or what you’re planning on focusing on for let’s say... the next couple of years?

Oh gosh. The future is so intimidating to think about some days, but truthfully I’m very optimistic to see what it holds. Hopefully in the next couple of years, I’ll have settled in a city that feels a little more “me,” and I’ll have a job where I get to be creative in some way. I’d love to be in the public eye for obvious reasons, like the host of a small talk show or on stage singing and dancing, but I’ve had a few jobs where I was more behind the scenes as well and that was just as fun and rewarding. I just want to make sure I get to do something that’s fueled by passion- if you love what your job represents, it’s so much more fulfilling to get up and go to work every day, y’know?


Hell yeah. Well with someone as talented and driven as you are, I personally think the future can only hold good things for you. On behalf of everyone here at SPIF, We wish you the very best! Where can the people keep up with all your ventures? And is there anything you'd like to plug before we head out?

Hey, thanks so much you guys! I’m just super thankful to be able to do everything I’m doing! As far as social media, I’m @diemtocarpe on Twitter, Instagram, and Vero, and if you wanna keep up with my cosplay specifically you can do that at @carpeDMcosplay on Twitter and at http://facebook.com/cosplay.carpediem …!



Of course a spotlight wouldn't be complete without a collaborative giveaway, right? Check out the gleam link for all the ways you can enter to win!


From Donuts to Demons: A Look Into the ONI SQUAD by Alex Nguyen


In the summer of 2017, we released our now-iconic "Treat Yo' Self" product line, which marked our first step toward being a more unrestricted clothing brand. While the donut is a stylized smash ball, "Treat Yo' Self" is the first cohesive product line including shirts, hoodies, hats, and a controller that carried a strong aesthetic not necessarily tied to video games. Consequently, we noticed really positive reception from people who didn't even follow Smash or know what Smash was. And that was always the demographic we were trying to serve. To bridge a gap between "nerd culture" and "cool culture," and to make people realize that the overlap is probably bigger than most people think. Now that we've established ourselves as one of the forerunners of "Smash fashion," we wanted to bring our audience into a more general space, introducing pieces that aren't just Smash Bros.



We're proclaiming 2018 as the year of the demon. Our demons are the parts of ourselves that we fear, fight, or suppress. But this particular collection aims to serve as empowerment, a reminder that we can use these things in a positive way. Don't fear your demons. Own them. Maybe you're a jealous person. Use it as motivation for self-improvement. Maybe you're an angry person. Use that to fuel yourself in competition. A lot of times the darkest parts of ourselves are just misunderstood and don't manifest themselves in the right way. Sometimes instead of trying to fight or lock these parts of ourselves away, we need to redirect and nurture them. 

Don’t fear your demons. Own them.

After some extensive prototyping, alpha testing, beta testing, AND an early access drop at Genesis 5, we can honestly say that we could not be happier with the result. 

We proudly present to you guys the ONI SQUAD collection. 




Coach's Jacket

The ONI SQUAD Coach's Jacket is made from a 100% nylon taffeta, which makes it super smooth to the touch, and works great as a windbreaker. The inner lining is a polyester tricot, making this relatively thin jacket great at insulating heat. Front snaps make it easy to wear open or closed - both equally fashionable. $65.



Dad Hat









The ONI SQUAD dad hat comes with the signature ONI insignia woven on the front, and "SPIF" on the back above the rear opening. Made from 100% cotton twill, the unstructured crown offers maximum comfort. $25. 




The ONI SQUAD super soft tee is hand-screen printed by us using a water-based ink, meaning you can barely even tell the ink is there when you touch it. 100% cotton, this crisp white tee should definitely become a staple for spring/summer. $18 




A first for us, the ONI SQUAD joggers opt for a more athletic look with the side stripes. On the front is the signature ONI logo, and on the back pocket crossed swords elegantly frame "SPIF." $35




@princesshyruie @qavee photocred: @mcc_nfreak




Probably the most notorious pieces in this collection, the ONI BOSS and ONI POWER flight jackets have been seen on Smash Bros. streams from coast to coast. The BOSS jacket's Japanese text reads "Underworld King," and the POWER jacket's text reads "Demon King." Although SPIF is moving more toward branded content and apparel, we of course had to draw inspiration from some of our favorite video game villains. Cop the jackets as soon as they drop tomorrow. $60

Sweet Wear by Alex Nguyen

O. here!

After a long awaited holiday break, SPIF and the bois are back in action (feel like we keep saying that, huh?)/ New Year, New Us and we promise (pinky swear it) we'll be posting updates more actively and keeping you informed.

In the past few weeks we've been recouping from our travels continental, the holiday blitz of both work and individual private lives, and securing both product and promotional wares for our new Donut line and ________ wear (that we debuted at G5; this post updated for Frostbite).  


Our gallery page can be found here, in it I have taken snippets of an interview I conducted with A. on the nature of his creative process when approaching the donut design. While we had intention to release this interview in transcript form, and even higher hopes of perhaps audio, we are instead releasing a more curated gallery with the relevant info cherry picked alongside some choice pics. We have a full gallery available on our flickr here. We will be sitting down to discuss the inspiration and approach towards the _______ wear line of clothing, and aim to better tailor the release of our future releases; but I digress. We are happy to have you here reading these words and watching from the sidelines as we learn the nuances of the apparel game.

You make it all worth while.


Next Tuesday we head off towards G5. We leave in the dead of night and drive 20 hours west (the first ten are just Texas!) and hope to see, smash, and mingle with you NorCal peeps once again.

Maybe we'll make this some kind of travelogue. 
We'll see.


Sleep tight Spif City. 
We'll see you soon.


Quick PGR Update by Alex Nguyen

O. reporting in.

Now that the PGR campaign is over, we are fully catching up with all of our online orders. If you had ordered within the past 3 weeks, your order will be shipping out tomorrow. Those within the past week should see your purchases arriving nicely tucked into your mailboxes by early to mid next week (though do excuse a bit of extra travel time on all international orders (oh geez, who to thank first! Tasmania, hey there how's it going// Philippines, Maraming salamat sa 'yo// Wie Geht's Meine Freunde aus Deutschland))!


I'll be back soon to update y'all on our August schedule, but for now I gotta get back to fulfilling all you beautiful people's orders.

Best wishes



Yoooo! We're live! by Alex Nguyen

Technically not yet, since you won't see this til at least two days after it goes live, but here we go!

Spif Space 2.0! a.k.a spif.space
try it out, that's an actual domain


it's cool. tell your friends.

But here we go! Finally! Live and in control of how we look and feel.
It's nice I gotta tell ya.

New Shirts! New Hoodies! New News! All these things and more coming via v.2.0. 
But this is here just to say sup'. Check us here and now for our updates and touring sched', 

Promise we'll be back soon.